Activation through the lens of Worthless Studios
Pop Up Activation
description
credits
Creative development and production of activation and events within Under Armour’s pop-up space in NYC, devoted to its latest silhouette - the “Slipspeed”.
The activations were split in two phases; elements included multiple artist comissions for murals, customizations, branding, and photography, as well as takeaway experiences, working collaboritvely with artists Glossblack and Stash.
As part of phase 2, artist collective “Worthless Studios” was comissioned and profiled on their ongoing initiative “Free Film”, asking that they turn their lens toward Under Armour and the surroundings of their pop-up.
SLIPSPEED LAUNCH