description
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Creative development and production of activation and events within Under Armour’s pop-up space in NYC, devoted to its latest silhouette - the “Slipspeed”.
The activations were split in two phases; elements included multiple artist comissions for murals, customizations, branding, and photography, as well as takeaway experiences, working collaboritvely with artists Glossblack and Stash.
As part of phase 1, Talents at the crossroads of style and fitness, such as Rad Lopez and Kesha McLeod, were invited to collaborate on their experience of the brand’s launch event.
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