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Creative development and production of Ugg’s “Feel House” activation within HBX in NYC, devoted to its latest UGG extreme silhouettes.
The activations ranged between gamified interactions, photo opportunities and customization elements for the silhouettes, all carried out within a opening night VIP event and a week long takeover of the store. Artist and designer of her namesake brand, Marland Backus, was comissioned to create custom charms for gifting during event and week long activation with any acquisition of UGG Extreme footwear. Content of the opening night event was produced.

Creative Production: Natalia Palacios

Artist: Malin Landeaus
Creative Director: Courtney Kenefick
Experiential Producer: Dalena Le
Executive Producer: Elana Staroselsky

Talent Curation, Creative Comissions and Content & Event Production