description
credits
360 campaign for Timberland’s Built For The Bold program. Produced OOH photo and design assets for 3 of their campaign talents telling the stories of what characterized their “boldness”. Assets created were featured in multiple formats and avenues between these billboards in NYC, media campaigns and ultimately at Hypebeast’s HBX. Bringing the product into the store, a buildout featuring all 3 talents was fabricated to spread the campaign’s real estate and exhibit Timberland’s collection. Furthermore video assets were created for each of the talents for OOH and media campaign efforts, telling the story of how they were representations of being “Built Bold” and what that meant to them.
Creative Production: Natalia Palacios
DP + Edit: Wenxin Yang
for
TIMBERLAND
for
TIMBERLAND
for
TIMBERLAND