description
credits
360 campaign for Timberland’s Built For The Bold program. Produced OOH photo and design assets for 3 of their campaign talents telling the stories of what characterized their “boldness”. Assets created were featured in multiple formats and avenues between these billboards in NYC, media campaigns and ultimately at Hypebeast’s HBX. Bringing the product into the store, a buildout featuring all 3 talents was fabricated to spread the campaign’s real estate and exhibit Timberland’s collection. Furthermore video assets were created for each of the talents for OOH and media campaign efforts, telling the story of how they were representations of being “Built Bold” and what that meant to them.
Creative Production: Natalia Palacios
Talent: Alaura Flynn
Director: Sebastian Jimenez
DP: Chuk Owens
AC: Manny Rodriguez
2nd AC: Percio Omar Luciano
Gaffer: Calvin Laszakovits
Key Grip: Greg De Seve
Photographer: Nayquan Shuler and Denise Hewitt
Stylist: Sebastian Jean
Set Design: Selena Liu
Line Producer: Dylan Malone
Production Coordinator: Yessy Zeng
Executive Producer: Elana Staroselsky
for
TIMBERLAND
for
TIMBERLAND
in
NYC