Creative development and production of Cider’s spring campaign “Many Yous. Many Moods.” Curated and enlisted 3 talents to share their style journey, the way their mood influences their persona and the multiplicities they inhabit through their style. Execution included development of campaign messaging and content for digital and social platforms giving viewers a 360 view of the campaign through hero, point of view and behind the scenes assets.

Creative Production: Natalia Palacios

Director: Josefine Cardoni
DP: Liam Reardon
AC: Matt Vazquez 
Gaffer: Forest Erwin 
Key Grip: Lukas Cardoni
BE: Alexander Fischetti & Andrew Crighton
BG: Jarel Ivory
Sound: Jose Villaman
16mm DPs: Henry Kornaros and Julius Ignacio
Photographer: Nayquan Shuler
Photo Gaffer: Shen Williams-Cohen
Photo Assist: Brandon Abreu
Stylist: Caitlan Hickey
Style Assist: Janai Rodriguez 
Props Stylist: Selena Liu 
Props Assist: Laura Hughes and Tri Tram 
MUA: Kento Utsubo 
Hairstylist: Izumi Sato 
BTS DP + Edit: Aidan Gibney 
Edit+Mix: Ancillary
Color: House Post
Production Coordinators: Yessy Zeng and Malena Grandio
EP: Elana Staroselsky
CD: Paul Heavener & Jamier Boatman-Harrell

Shot at Samson Stages